"Don't drink and drive" Lotus print ads

-
#Car Commercial The "Dont' drink and drive" Lotus print ads were launched during the spring festival in China. Lotus wanted to launch a series of print ads to remind people how serious it is not to drink and drive. In China the use of any obvious elements implying alcohol is limited in advertising campaigns, so the creative directors at Serviceplan China had to find a smart idea to show the impact of drinking without showing alcohol. In order to represent visually the hazards of drink driving without showing alcohol, the print ads featured jumbled up sentences with subtle misplaced characters in Chinese, to let customers realize that even if you see the mistake, you may not notice it when under the influence of alcohol. Credits: Advertising Agency: Serviceplan, China Chief Creative Officer: Chong Kin Associate Creative Director: Sun Zhen Copywriter: Ai Yu Art Directors: Song Sijia, Chen Kunying, Zhou Yaohui

from Spare Wheel - we make cars run faster https://www.spare-wheel.com/car-commercial/dont-drink-and-drive-lotus-print-ads

Popular posts

The 2021 Hyundai Kona Electric - small electric SUV

-
Image
As a small SUV with electric drive, the Hyundai Kona Electric creates impressive ranges. The ADAC test clarifies what it can do and how well it proves itself in everyday long-term testing. When it comes to vehicles with alternative drives, Hyundai… from Spare Wheel - we make cars run faster https://www.spare-wheel.com/suvs/2021-hyundai-kona-electric-small-electric-suv
Read more

Volkswagen ID.3 from 36,000 euros

-
Image
Volkswagen ID.3 with 45 kWh battery and 349 km autonomy from 36,000 euros electric cars Fri, 01/15/2021 - 04:28 Volkswagen ID.3 electric car is only the beginning of what in the coming years will rapidly grow into a large family of innovative ID. electric cars. The ID.4 SUV will be introduced in March, and later this year a four-wheel drive and potent top model of ID.4 will follow, as well as the world premiere of the series-produced version of the concept car ID.CROZZ. In 2023, we will have the mass-produced version of ID. Space Vizzion, which can be described as a large station wagon in the company car class. source https://www.electrichunter.com/electric-cars/volkswagen-id3-45-kwh-battery-and-349-km-autonomy-36000-euros
Read more

Harley-Davidson plans its own electric motorcycles division

-
Image
  Harley-Davidson plans to set up its own division for electric motorcycles. This emerges from the motorcycle manufacturer's now published five-year “Hardwire” plan. Previously there had been rumours in the USA that Harley could stop the electric project as part of its austerity program. The focus of the new department will be on technology development as well as product and market launch activities, according to Harley-Davidson. The Livewire, which has been available since 2019, is likely to be followed by a number of other electric models from Harley-Davidson. "The creation of a separate department enables complete autonomy in the development of electric motorcycles , which allows the business unit to behave freely and agile while drawing on the support, expertise and supervision of the broader organization," says CEO Jochen Zeitz. In the run-up, rumours circulated in the US media that Harley-Davidson had allegedly ended its electric plans . On the website of the US ma...
Read more

Proterra ZX5 battery-electric bus: safety, durability and performance

-
Image
The US manufacturer Proterra has presented its latest battery-electric bus, the ZX5 . It is available in two lengths with10.7 meters and 12.2 meters with 29 and 40 seats. The larger model can be equipped with battery capacities of up to  660 kWh, which should enable a maximum range of 526 kilometres .The smaller version can be equipped with battery capacities of up to 440 kWh. Buyers have a choice between one or two electric motors (called ProDrive or DuoPower). The duo-power drive has an output of 404 kW (541hp) and can accelerate the bus to 32 km / h in six seconds . source https://www.electrichunter.com/commercial-vehicles/proterras-fifth-generation-battery-electric-bus-zx5
Read more

The new MG Marvel R Electric is available

-
Image
 MG’s clear mission is to make electric mobility accessible to drivers who are young at heart and ready to embrace a new electric lifestyle. Offering smart, practical, safe, and technologically advanced cars in the different segments for different needs. The Marvel R Electric is MG’s high-tech new second-generation all-electric SUV and its second model in the C-SUV segment, in addition to the MG EHS Plug-in Hybrid. The Marvel R Electric, however, is a totally different car than the MG EHS Plug-in Hybrid. With a length of 4,674 mm and its wheelbase of 2,804 mm, the Marvel R Electric is perfect for those who value a spacious interior with generous seating. The MG Marvel R Electric raises the bar even further in terms of design, technology and appeal. What sets the Marvel R Electric apart is that MG’s flagship not only offers all benefits of driving electric but also combines efficiency with high performance (acceleration 4.9 seconds from 0-100 km/h and high maximum speed of 200 km/...
Read more

The new 2022 Lexus NX plug-in hybrid SUV with 306 hp

-
Image
The new 2022 Lexus NX is the second generation of the model. The new SUV model with a 4.66-meter long body comes between the Lexus UX and the RX. The Lexus NX is built on the same TNGA-K platform on which the Toyota RAV4 is based and,… from Spare Wheel - we make cars run faster https://www.spare-wheel.com/suv-cars/new-2022-lexus-nx-plug-hybrid-suv-306-hp
Read more

Adruby = Advertising Archives

-
 Advertising Archives https://acmilan.theoffside.com/users/adruby https://dknation.draftkings.com/users/adruby https://www.acmepackingcompany.com/users/adruby https://www.addictedtoquack.com/users/adruby https://www.againstallenemies.com/users/adruby https://www.allaboutthejersey.com/users/adruby https://www.allforxi.com/users/adruby https://www.alligatorarmy.com/users/adruby https://www.amazinavenue.com/users/adruby https://www.americanninjawarriornation.com/users/adruby https://www.anaheimcalling.com/users/adruby https://www.anchorofgold.com/users/adruby https://www.anddownthestretchtheycome.com/users/adruby https://www.andthevalleyshook.com/users/adruby https://www.angelsonparade.com/users/adruby https://www.anonymouseagle.com/users/adruby https://www.arcticicehockey.com/users/adruby https://www.arkansasfight.com/users/adruby https://www.arrowheadpride.com/users/adruby https://www.aseaofblue.com/users/adruby https://www.atthehive.com/users/adruby https://www.azdesertswarm.com/us...
Read more

The new Jeep Grand Wagoneer luxury SUVs is here

-
Image
 Jeep presented the new Wagoneer and Grand Wagoneer , two models with which Jeep enters the range of full-size luxury SUV s . I liked them, I'm not saying no. In fact, I like and really admire everything Jeep does. The brand has a cool history and I really like their branding. Jeep makes desired and even cool cars, as happens with Wrangler or Gladiator, and after 3 years and something with Compass I can say that it also makes very solid cars. I would not hesitate to buy a Jeep in the future, provided they take out a hybrid SUV with reasonable autonomy. Although the name Grand might suggest an elongated version, it's just a bigger engine and more luxurious equipment. Both the Wagoneer and the Grand Wagoneer have a wheelbase of 3.12 meters and can accommodate seven or eight passengers . The exterior design is typically American, opulent, with a massive grille, LED lighting and voluminous back. The interior continues the same note, with strong luxurious accents, Nappa leather in ...
Read more

BMW's company car sales increased

-
Image
 BMW defied the general trend and increased its sales in the company car market in 2020. A success factor is an increase in sales of electrified cars. More than 6 out of 10 of BMW's company cars sold last year were rechargeable . 2020 was a year marked by the pandemic, and the effects were also seen in the car market, which decreased by almost eight per cent compared with 2019. But despite this, B MW managed to increase its car sales in 2020 by 2.3% . Thus, BMW is the largest manufacturer among premium manufacturers. A success factor for BMW is the long-term sustainability work and the continuous investment in electrification. By 2020, the BMW Group had increased the number of electrified models ( fully electric cars and plug-in hybrid cars ) to a total of 13 models.  Last year, BMW launched several long-awaited plug-in hybrids in popular model series such as the BMW 3 Series and the BMW 5 Series Touring . They have contributed to the positive fi...
Read more

The new Toyota Yaris Cross compact crossover SUV

-
Image
 Among the most expanding sectors of the market, the B-class SUV is certainly one of the hardest fought. Consumers are asking for compact crossovers capable of combining the dimensions suitable for city driving with an off-road style, and the manufacturers are happy to satisfy them. Based on the same platform used for the latest generation of the Yaris, the new Toyota Yaris Cross proves to be a decidedly city-appropriate crossover. The merit is the particularly small size of the car body. The length measures 4 meters and 18 cm, while the width and height respectively reach 177 cm and 168 cm. The 256 cm wheelbase is identical to that of the Yaris. Despite the close relationship with the Yaris, the style centre of the Japanese company has created a specific look for the Toyota Yaris Cross . The lines used for the car body are particularly squared starting from the front where a very high nose stands out adorned with thin and sharp headlights that integrate well with the various ribs...
Read more