Harley-Davidson plans its own electric motorcycles division

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 Harley-Davidson plans to set up its own division for electric motorcycles. This emerges from the motorcycle manufacturer's now published five-year “Hardwire” plan. Previously there had been rumours in the USA that Harley could stop the electric project as part of its austerity program.

The focus of the new department will be on technology development as well as product and market launch activities, according to Harley-Davidson. The Livewire, which has been available since 2019, is likely to be followed by a number of other electric models from Harley-Davidson.

Livewire

"The creation of a separate department enables complete autonomy in the development of electric motorcycles, which allows the business unit to behave freely and agile while drawing on the support, expertise and supervision of the broader organization," says CEO Jochen Zeitz.

In the run-up, rumours circulated in the US media that Harley-Davidson had allegedly ended its electric plans. On the website of the US manufacturer, some announced future models had been removed, the overview of the upcoming motorcycles only contained an electric model. However, this was not the withdrawal from the e-business, as the media suspected, but rather part of the preparations for the company's own electric motorcycle division.

The rumours were also driven by the savings plan called "Rewire", which the company has been implementing for several months. According to Zeitz's plans, up to 115 million dollars per year should be saved in this way - the electric motorcycles were then considered a candidate for removal in the US industry media, but Harley-Davidson clearly sees them as an important future field.

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